The Race Equality and Diversity Communications Strategy - Feb 07
The Race Equality and Diversity Action Plan is an element of the Drug Interventions Programme (DIP), which has in place a comprehensive Communications Strategy signed off in early 2004. This is due to be reviewed and updated by late autumn 2006 and there should be read-across to this plan.
The overarching Communications Strategy sets the communications aims, tone-of-voice, branding, principles, messages and audience segmentation which should drive all communication effort for, and support the delivery of, individual work streams and projects generated within the Programme, including the Race Equality and Diversity Action Plan.
This document is a high-level strategic Communications Plan specifically to support the race equality and diversity work within DIP and its time-span is September 2006 to March 2007. Although it should be seen in the context of the DIP Communications Strategy, it sets out the specific and relevant objectives, audiences, messages and channels intended to aid the delivery of the Action Plan.
A detailed tactical plan of what specific planned communications activities will be delivered, when and by who is set out at Appendix A.
Communication is a key supporting aim of the Race Equality and Diversity Action Plan and development and implementation of this document is a specified workstream (ref. Sections 2.5.1 to 2.5.3.)
Communications requirements fit into two main categories:
- Those that are aimed at raising awareness of race equality and diversity issues among key stakeholders and delivery partners and at spreading information and good practice;
- Those that are aimed at increasing confidence among DIP clients from diverse communities and the wider community about action being taken to make services more accessible to all drug misusing offenders.
It should be noted that no unilateral action should be taken about wide external publicity such as news stories and features in the media. Any proposed action on this will involve consultation with the communications team in the Crime & Drugs Strategy Directorate and in the Home Office Press Office, to ensure appropriate "fit" with broader public relations activity around the National Drug Strategy. There will also be links within the Police and Crime Standards Directorate within which DIP sits to ensure read-across to other related issues.
Updated Feb 07
Date: Fri Dec 15 17:51:51 GMT 2006
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