Communications and campaigns
Campaign activity
What is coming up
Cocaine campaign - December 2008
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Using TV and online videos to target 15 to 18 year-olds
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Addressing multiple messages: risk of heat attack, addiction, nasal damage, coke, arrogance, relation with organised crime
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'Pablo' the dog drug mule goes on a journey and discovers the darker side of cocaine
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Stakeholder cinema screenings and opportunities for local launches
Cannabis campaign - January 2009
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Cannabis is likely to be reclassified to a Class B drug in mid-January
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FRANK advertising targeting 11 to 15 year-olds on TV, radio and online
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Currently researching two routes: new 'Brain Warehouse' approach and 'Brain Crashers'
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Key message that stronger strains of cannabis can affect your brain
PR projects
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Cocaine campaign media launch: spokespeople, PR support to cinema screenings, party safe at Christmas tips. Fact sheets and press release to national and regional media
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'Drugs Week' on This Morning targeting parents
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'Down the toilet' - news story about the 'nasties' often found where cocaine is snorted
