Communications and campaigns
Strategy
FRANK is the government’s national drug awareness campaign.
Aims of the FRANK campaign
FRANK aims to ensure that:
- Young people understand the risks and dangers of drugs and their use
- Young people know where to go for advice or help
- Parents have the confidence and knowledge to talk to their children about drugs
- Professionals who work with young people, especially vulnerable groups, are supported
FRANK uses a variety of channels to achieve these aims including advertising, PR, resources and local campaigns and of course the helpline – 0800 77 66 00 and website – www.talktofrank.com. It has been specifically designed as an umbrella campaign so that you can use FRANK for your own drug communications and campaigns with young people, parents and the wider community.
FRANK's acheievements to date
Since launching in 2003, FRANK has:
- established itself as an informed and trusted source of help and information
- worked effectively at both a national and local level supported by stakeholders
- received over 739,000 telephone calls, responded to over 48,000 emails and received over 5.7 million hits to talktofrank.com
- access to 2,232 referral organisations and made 36,205 referrals to treatment and services
- received over 300,000 visits to the treatment pages of talktofrank.com
Meet FRANK booklet
A booklet has been produced that introduces you to FRANK, the look, tone and communication style. This is a large file, please be patient when downloading.
Download Meet FRANK
The ‘FRANK’ campaign operates in England and Wales only. Readers in Scotland can obtain drugs advice and information by contacting ‘Know the Score’ on 0800 587 5879, or by logging on to their website at Know the score (new window).
