Communications and campaigns
Strategy
FRANK is the government's national drug awareness campaign.
Aims of the FRANK campaign
FRANK aims to ensure that:
- young people understand the risks and dangers of drugs and their use
- young people know where to go for advice or help
- parents have the confidence and knowledge to talk to their children about drugs
- professionals who work with young people, especially vulnerable groups, are supported
FRANK uses a variety of channels to achieve these aims including advertising, PR, resources and local campaigns and of course the helpline - 0800 77 66 00 - and website Talk to FRANK (new window). Designed as an 'umbrella' campaign, you can use FRANK for your own drug communications and campaigns with young people, parents and the wider community.
FRANK's achievements in 2007/08
- launched strategy to 'Experience FRANK' to bring about increased interaction and access to information
- worked effectively at both a national and local level supported by stakeholders
- received 413,921 calls to its helpline (53% of callers rated their experience excellent and 35% very good)
- responded to 31,715 emails and received over 5 million visits to the FRANK website
Meet FRANK booklet
A booklet has been produced that introduces you to FRANK, the look, tone and communication style. This is a large file, please be patient when downloading.
Download Meet FRANK
The FRANK campaign operates in England and Wales only. In Scotland, advice and information about drugs is available by contacting Know the Score on 0800 587 5879, or by visiting the Know the Score (new window) website.
